Glasses, frames and lenses

Advertising glasses, frames and contact lenses is restricted on Yandex.Direct. This is connected to legal requirements and Yandex policy.

There are special rules for placing ads for the following:

Advertising construction glasses, virtual reality sets, and video glasses is restricted on Yandex.Direct.

Note the requirements for using the smart banner ad format for this category of ads.

Your ads must meet the legal requirements of the countries where you want to serve them.

Yandex does not display ads whose subject matter is personal (such as medical-related issues) based on behavioral targeting or retargeting lists. This is the case even if your ad passed moderation and you set your impression criteria correctly. Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and retargeting lists.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and others), the ad will only be served on search.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.