Glasses, sunglasses, and frames

You can serve ads in Yandex.Direct for glasses, sunglasses, and frames. According to Russian federal classification, glasses, sunglasses, and frames are considered medical devices, even if they do not serve the purpose of vision correction. Therefore certain documents are required in order to place ads.

Your ads and site information must meet all requirements of the law “On Advertising”. Your ads must not, for example:

  • target minors

  • give the impression that it is necessary to contact a doctor to choose glasses

  • give healthy people the impression that wearing glasses is necessary

  • present research results as a direct recommendation to wear glasses.

Your ads must correspond to the legislation of the countries where you want to serve them.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning yourself. More information about warnings.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.