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Contents
Yandex.Direct
Yandex.Direct rules
Beginning advertisers
Interface guide
Brand awareness ads: stimulating demand
Performance ads: increase sales
Personalized advertising: win-back and after-sale
Targeting: identify your target audience
Turbo sites
Video Builder
Statistics: evaluate efficiency of your ads
Manage campaigns
Payments and settlements
Technologies and services
Glossary
Yandex manager assistance
Feedback
Yandex.Direct
Ad placement in search results
Yandex Advertising Network
Yandex.Direct rules
Advertised subjects
Requirements for websites and ads
Notices and age restrictions
Rules for submitting a letter of guarantee
Beginning advertisers
Manual placement
Step 1. Create an account and add your ad campaign
Step 2. Set impression criteria
Step 3. Put together your ad
Step 4. Submit your ads for moderation
Step 5. Pay for ad placement
What's next
Professional assistance
Interface guide
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Deals
Video ads
How to launch a campaign
How to evaluate performance
Retargeting to a video audience
Display banner on the Yandex Home page
Cost of placement
How to launch a campaign
Banner requirements
Banner design for the full version of the Yandex Home pages
Banner design for the mobile version of the Yandex Home page
Additional recommendations
How to evaluate performance
Retargeting to a display campaign audience
Campaigns with fixed CPM
Banner on the Yandex Home page
How to launch a campaign
Technical requirements for banners
Technical requirements for a banner with expandable block
Moderation requirements for banners
Banner design requirements for the full version of the Yandex Home page and new tab page
Banner design requirements for the mobile version of the Yandex Home page
Additional recommendations
How to evaluate performance
Display strategies
Maximize impressions for lowest price
Decrease price for repeat impressions
Manual bid management
User profile
Genres and subjects
Brand Lift
How analysis is performed
How to launch Brand Lift
How to view results
Survey requirements
Integration with third-party verifiers
Questions and answers
Performance ads: increase sales
Text & Image ads
Types of ads
Creating ads
Managing ad elements
Title and text
Images in ads
Video extensions
Ad Builder for video extensions
Sitelinks
Display link
Price in ads
Contact info in ads
The phone number of the organization
Callouts
Data from third parties
Setting impression criteria
Creating a separate campaign for impressions in ad networks
Impressions on mobile devices
Impression statistics
Image ads
Creating ads
Ad Builder
Setting impression criteria
Impression statistics
Video ads
Creating ads
Ad Builder
Setting impression criteria
Impression statistics
Ads for mobile apps
Adding an app to the Yandex.Direct list
Types of ads
Creating ads
Setting impression criteria
Targeting by mobile app interests
Impression statistics
Tracking systems
Getting and updating data from the app store
Dynamic ads
Creating ads
Configuring dynamic text ad targets
Managing feeds
Configuring filters
Impression statistics
Search banners
Creating a banner
Setting impression criteria
Impression statistics
Display strategies
Optimize ROI
Optimize conversions
Optimize clicks
Optimize conversions in ads for mobile apps
Optimize clicks for a search banner
Manual bid management
Personalized advertising: win-back and after-sale
Smart banners
Requirements for smart banners
Creating smart banners
Ad Builder
Managing feeds
Configuring filters
Impression statistics
Display strategies
Optimizing the number of clicks
Optimizing the number of conversions
Optimize ROI
Retargeting & Audiences
Targeting: identify your target audience
Keywords
How to select keywords
Keyword planner
Negative keywords
Library of negative keywords
Symbols and operators
Keyword selection
Templates. Creating similar ads
Suspending impressions for a specific keyword
Autotargeting
Geotargeting
Time targeting
Bid adjustments
Short-term interests
Turbo sites
How to add a site
Turbo Page Constructor
Site design
Design recommendations
E-commerce
Using data from Yandex Business Directory
Accepting requests using Yandex.Messenger
Site settings
Statistics
Video Builder
Creating a video using a template
Batch creation of video ads
Creating a video from scratch
Statistics: evaluate efficiency of your ads
Conversions and profit: how advertising pays off
Attribution model
Standard reports
Report Wizard
Engaged session figures
“Search queries” report
Yandex.Metrica
Parameters passed in ad URLs
Monitoring traffic volume
Manage campaigns
Tools for running large-scale campaigns
Yandex.Direct API
Direct Commander
Yandex.Direct for mobile
Managing campaigns with XLS and XLSX files
Uploading campaigns from CSV files
Managing representatives
Ad campaign parameters
Bulk actions
Actions with campaigns
Actions with ad groups
Actions with ads
Actions with keywords
Recommendations
Find and replace
Setting bids
Filter ad groups using tags
History of changes
Payments and settlements
Shared account
Payment methods
Paperwork
Refunds
Questions about payment
Technologies and services
How the Yandex.Direct auction works
Automatic bid adjustments
Experiments with ads
Experiments with campaigns
Behavioral targeting
Fraud protection
Budget forecast
Yandex.Metrica
Yandex.Audience
How do I view an ad on a site?
Non-competing ads
Compliance with IAB standards
Glossary
Yandex manager assistance
Feedback
How to place an ad on Direct
Ad moderation
Complaints
Questions about payment
Display problems
Traffic and bid volume
Insufficient conversions
Yandex.Direct interface
Keyword selection
Reports and statistics
Access problems
Ad networks (YAN and ad exchanges)
Smart banners
Dynamic ads
Using Yandex.Audience segments
Direct Commander
Leave feedback after the consultation
Suggest an improvement
Other question
Yandex.Direct
Yandex.Direct rules
Advertised subjects
Medicine and pharmaceuticals
Veterinary services
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Veterinary services

Veterinary services can be advertised in Yandex.Direct.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

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