Medical services

Ads for medical services can be placed, with the exception of abortion services.

Ads for medical services provided remotely/online are restricted. Learn more.

It's possible to place ads for foreign healthcare clinics, medical services abroad, and medical tourism agencies.

Ads in this category can't be placed in the smart banner or dynamic ad format or as part of a product campaign.

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • contain claims that the service being advertised is completely safe or refer to specific cases of people recovering or their health being improved.
  • contain links to therapeutic effects regarding diseases that are resistant or difficult to treat, or refer to specific cases of people recovering or their health being improved.

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

You do not need to submit special documents to place ads for language therapists or speech therapists if the ad contains no mention of medical services, clinics or services of other doctors. Otherwise, you will need certain documents according to the law and Yandex placement policy.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address of medical services provision mentioned in the license must match the address indicated in the contact information and on the website. The legal name mentioned in the license must match the legal name on the website.

If you advertise products and services in several categories (for example, medical services and medicines), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.