Promotional events
Advertising promotional events such as sales, competitions, and marketing events is allowed in Yandex Direct.
According to the law On advertising, a promotional event is a competition, game, or other similar event in which participation is conditional upon having purchased a specific product.
Special documents are not required for placement.
If the promotional event is described as a lottery, your ads will be moderated in accordance with the rules in the Lotteries section.
The advertised event must not involve an element of risk. In particular, the product acquired by the buyer in order to participate in the promotional event must remain with the buyer. Otherwise, the event is classified as a form of gambling and your ad is not accepted.
In order to advertise promotional events, you must submit the documents listed in the Lotteries section.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
Other requirements for websites and ads.
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