Games of chance
Advertising gambling activities is restricted on Yandex.Direct. This is due to local legal requirements and Yandex policies.
Ads in this category can't use the smart banner format.
Your ads must meet the legal requirements of the countries where you want to serve them.
You are not allowed to advertise gambling, including games where bets are placed or winnings are paid out in non-monetary form (such as online games where the winner receives a product).
You can advertise casinos and slot machine halls on Yandex.Direct.
Your ads and advertised site must meet all Russian legal requirements. For example, ads for games of chance should not:
Create the impression that every participant is guaranteed to win something
Contain statements that exaggerate the chances of winning or underestimate the risk of playing
Disparage those who don't participate in lotteries or games, including advertised games of chance).
The license details are added automatically to your text ads (i.e., the license number and name of the issuing authority). For your image ads, make sure to add your license details yourself (as well as the website or phone number). More information about notifications.
Certain documents are required to place ads.
A copy of the operating license to run a gambling business (for a casino or slot machine hall) issued to a legal entity of the Republic of Belarus. The information in the license must match the information indicated in your ads or on the site.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
You can advertise casinos and slot machine halls on Yandex.Direct.
You may not advertise:
Electronic and internet-based casinos
Games of chance involving non-monetary bids or prizes (other than at casinos)
Your ads and advertised site must meet all legal requirements of Russia.
The license details are added automatically to your text ads (i.e., the license number and name of the issuing authority). For your image ads, make sure to add your license details yourself (as well as the website or phone number). More information about notifications.
Certain documents are required to place ads.
A copy of the operating license to run a gambling business: a casino or slot machine hall. The information in the license must match the information indicated in your ads or on the site.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
You are not allowed to advertise gambling, including games where bets are placed or winnings are paid out in non-monetary form (such as online games where the winner receives a product).
You are not allowed to advertise gambling, including games where bets are placed or winnings are paid out in non-monetary form (such as online games where the winner receives a product).
If you still have questions about moderation or your results, write to us.
