Ads for financial and insurance services are permitted in Yandex.Direct with limitations. This is related to legal requirements and Yandex policy.
You may advertise:
- Banking services
- Binary options
- Credit reporting agencies
- Real estate collateral loans
- Loans based on maternity capital
- Pawn shops
- Microfinance organizations, credit unions
- Payment systems and money transfers
- Assistance in receiving credit or selection of insurance products
- Sales of products and services on credit
- Insurance services
- Services on the securities market
Financial pyramids and HYIP projects cannot be advertised. More information about goods and servicest whose advertising is restricted or forbidden by law.
Note the requirements for using the smart banner ad format for this category of ads.
Outdoor advertising creatives in this category are subject to special requirements:
The advertising of financial services must not guarantee return on investment or promise efficiency of financial management.
If credit or loan terms are mentioned in the creative, they must be specified in full: the amount of payments, interest rate, due date, and insurance. You are not allowed to specify only part of the credit or loan terms and conditions.
Your ads must meet the legal requirements of the countries where you want to serve them.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, then contact us.