Financial services

Ads for financial and insurance services are permitted in Yandex.Direct with limitations. This is related to legal requirements and Yandex policy.

You may advertise:

Financial pyramids and HYIP projects cannot be advertised. More information about goods and servicesthat can not legally be advertised or whose advertisement is restricted.

Note the requirements for using the smart banner ad format for this category of ads.

Outdoor advertising creatives in this category are subject to special requirements:

  • The advertising of financial services must not guarantee return on investment or promise efficiency of financial management.

  • If credit or loan terms are mentioned in the creative, they must be specified in full: the amount of payments, interest rate, due date, and insurance. You are not allowed to specify only part of the credit or loan terms and conditions.

Your ads must meet the legal requirements of the countries where you want to serve them.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.