Real estate collateral loans

You can advertise real estate collateral loans on Yandex.Direct.

A notification will automatically be placed on your text ads that includes the name of the company and its business structure.. The exact text of the notification will depend on what information is included in your documents. For image ads, you need to add this notification yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for real estate collateral loans must contain the name of the legal entity, its business structure, and the source of the information that is subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. The font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

According to the law “On advertising” and Yandex placement policies, you must submit certain documents.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

One of the following documents is required for ad placement:

  • A copy of the banking operation license (including supplements).

  • A copy of the certificate of the entry of the legal entity into the register of microfinance organizations.

  • A certificate of membership in a self-regulating organization of consumer credit unions.

If you advertise products and services in several categories (for example, real estate collateral loans and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.