Payment systems and money transfers

Ads for payment systems, money transfers, payment agents and subagents, operation centers, and payment system operators can be placed in Yandex.Direct.

A notification will automatically be placed on your text ads that includes the name of the company and its business structure.. The exact text of the notification will depend on what information is included in your documents. For image ads, you need to add this notification yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for payment systems and money transfers must contain the name of the legal entity, its business structure, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. The font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

If the ads indicates specific payment agents, subagents, or operation centers, no documents are required for placement. In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the banking operation license.

If you advertise a payment system operator, you must provide a copy of the Russian Central Bank certificate of registration as a payment system operator.

If the ad text does not indicate a specific payment system, you must provide, along with the license to provide banking services, a letter of guarantee that the advertised services fully comply with legislation. The letter should be written strictly in accordance with Yandex's rules.

If you are advertising several payment systems, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.