Leasing

You can advertise leasing in Yandex.Direct.

Ads in this category are subject to restrictions when published as smart banners.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads served in Russia must meet all requirements of the Russian Federal Law “On Advertising”. For example, image ads for leasing services must contain the name of the legal entity and its business structure. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them specifying the name of the legal entity: The exact text of the notice will depend on what information is included in your documents.

In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

More information about notices.

You only need to submit special documents to place outdoor ads.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • OGRN certificate.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.