You can advertise leasing in Yandex.Direct.

Ads in this category can't use the dynamic ad format. The smart banner format is used with restrictions.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads served in Russia must meet all requirements of the Russian Federal Law “On Advertising”. For example, image ads for leasing services must contain the name of the legal entity and its business structure. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text in the frame to be read at an average reading speed (150 words a minute).

Your text ads will automatically have a notice added to them specifying the name of the legal entity: The exact text of the notice will depend on what information is included in your documents.

In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

More information about notifications.

You only need to submit special documents to place outdoor ads.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • OGRN certificate.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.