Assistance in receiving credit or selection of insurance products

Ads for assistance in selecting banking or insurance products can be placed in Yandex.Direct.

Ads in this category can't use the dynamic ad format. The smart banner format is used with restrictions.

Your ads must meet the legal requirements of the countries where you want to serve them.

For example, your text ads served in Russia will automatically have a notice added to them, such as “Consulting in selection of financial services/organizations”. The text of the notice does not depend on the content of the specific ad and cannot be changed. More information about notices.

In a creative for outdoor advertising, the “Consulting in selection of financial services/organizations” notice must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Notices placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

Documents are not required for placement unless the ad mentions specific banking operations or insurance products, in which case the documents listed in Banking services and Insurance services sections are required.

Ads for electronic third-party liability insurance policies or help processing them are only accepted from organizations and websites included in the Register of the Russian Association of Motor Insurers.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.