Offers of intermediaries in Russia and financial services abroad
Yandex Direct allows ads that offer assistance in selecting insurance, banking, and other financial products, as well as financial services abroad.
Ads in this category can't be placed as smart banners, dynamic ads, or in a product campaign.
Your ads must meet the legal requirements of the countries where you want to serve them.
If the text mentions an interest rate, provide a range of total costs for a consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates. This requirement takes effect from October 23, 2023.
Documents are not required for placement unless the ad mentions specific banking operations or insurance products, in which case the documents listed in Banking services and Insurance services sections are required.
Ads for electronic third-party liability insurance policies or assistance applying for such policies are only accepted from licensed organizations included in the Register of the Russian Association of Motor Insurers.
If you advertise financial services abroad, this should be explicitly indicated in the ad text: for example, “Loans in Lithuania”.
For advertisers of foreign bank cards, it's recommended that the ad texts contain explicit offer of assistance in registering the bank product: for example, “Assistance in opening a foreign bank account” or “We'll help you get a bank card from Armenia”.
