Forex

Ads for Forex dealers and brokers and information resources about Forex can be placed in Yandex.Direct.

Ads in this category are not served as display banners on the Yandex Home page. In smart banner format, they are subject to restrictions.

A creative for outdoor advertising must not guarantee return on investment or promise effective financial management.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

The ads and landing page must meet all requirements of the law “On advertising”, for example:

  • The advertiser's site must indicate the name of the person offering the services.

  • Image ads for Forex market services must contain the name of the legal entity providing the services, its business structure, and a notice about any potential risks (for example, “Kosmicheskoe Doverie, LLC. The financial instruments being offered entail risks and can lead to the loss of all invested funds”). The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

    In a creative for outdoor advertising, legal information and a notice about any potential risks must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information and notices placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in the securities market to provide Forex dealer or broker services. The Forex dealer or broker's name and information on the ad's landing page must match the information in the license.

  • A copy of a certificate of membership in a self-regulating organization of Forex dealers — if Forex dealer services are being advertised.

If you have provided a broker's license, then the ad and landing pages must clearly show that broker services are being advertised.

If you are advertising several Forex dealers and brokers, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with the Yandex rules.

If you advertise services in several categories (for example, Forex market services and securities management), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.