Forex

Ads for Forex dealers and brokers and information resources about Forex can be placed in Yandex.Direct.

Your ads must correspond to the legislation of the countries where you want to serve them.

The ads and landing page must meet all requirements of the law “On advertising”, for example:

  • The advertiser's site must indicate the name of the person offering the services.

  • Image ads for Forex market services must contain the name of the legal entity providing the services, information about its legal form, and a free-form warning about risks (for example, “FinDoverie Ltd. The financial instruments being offered entail risks and can lead to the loss of all invested funds ”). The information must be clearly visible to the user without the use of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in the securities market to provide Forex dealer or broker services. The Forex dealer or broker's name and information on the ad's landing page must match the information in the license.

  • A copy of a certificate of membership in a self-regulating organization of Forex dealers — if Forex dealer services are being advertised.

If you have provided a broker's license, then the ad and landing pages must clearly show that broker services are being advertised.

If you are advertising several Forex dealers and brokers, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise services in several categories (for example, Forex market services and securities management), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.