Charitable foundations

You can advertise charitable foundations and donations on Yandex.Direct.

Ads in this category can't use the dynamic ad format.

Your ads and landing page must meet certain requirements. For example, your ads must not contain the following:

  • Admonitions to help a particular person or collect funds for them
  • Admonitions to help locate a particular individual
  • Praise for a particular person or organization
  • Aggressive demands for money or appeals to civic duty, conscience, or patriotism that are addressed at the user
  • Numbers of bank accounts where you can transfer money
  • Discrimination against those who are not engaged in charitable activities
  • Links that don't lead to the site of the corresponding charity or event.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the registration certificate where the organization's status as a charity is indicated.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.