Debt collection and write-off
You can promote debt collection and write-off in Yandex Direct.
Ads in this category may not be placed as display banners on a new Yandex Browser tab and in Telegram channels from the catalogβ.
Your ads must meet the legal requirements of the countries where you want to serve them.
-
If you are promoting services for debt collection from individuals, the following notice is automatically added to text ads: "Interaction only by mail according to paragraph 3, part 1, article 4 of Federal Law No. 230-FZ dated July 3, 2016."*.
If communication with debtors may come in the form of personal meetings, phone calls, SMS messages, emails, or messenger communications, you must provide additional documents in order to place your ads.
In other cases, which are specified in legislation, special documents are not required.
Required documents
- Copy of the registration in the State Register of Legal Entities as a company whose primary line of business is collecting payments in arrears.
*You must add this notice to image ads in unified performance campaigns, video ads, and creatives for display campaigns yourself.
-
To promote services related to individual bankruptcy or reduction or termination of financial obligations, including informational materials, the following notice is required: "Bankruptcy entails negative consequences, including credit restrictions and a five-year re-bankruptcy ban. First contact your creditor and My Documents (MFC) center."
For text ads, this notice is added automatically. For image ads in unified performance campaigns, video ads, and creatives in display campaigns the notice must be added manually by you. More information about notices
Promotion of such services must not include:
-
Guarantees of releasing an individual from monetary obligations or mandatory payments.
-
Claims that an individual can avoid monetary obligations or mandatory payments, or calls to do so.
-
Claims that the state has created a system that releases individuals from monetary obligations or mandatory payments.
-
Mentions that individuals can be released from monetary obligations or mandatory payments.
-
Special documents are not required for placement.
Other requirements for websites and ads.
Have questions?
Alert
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
If you select WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.