Fake engagement

Yandex.Direct ads that are shown in other countries must follow that country's advertising laws as well as Yandex's ad policies.

Yandex.Direct does not accept ads for services that artificially inflate indicators related to followers, friends, re-posts, views, ratings, reviews, polls, clicks, or likes (including “like” widgets on sites).

Yandex policies prohibit advertising the following:

  • Automated methods and apps for promoting pages in social networks

  • Fake engagement

  • Bot and account sales (other than sales of gaming accounts)

  • Internet indicators manipulation as a means of earning money

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.