Advertising bookmaking (bookie) services is restricted on Yandex Direct. This is due to local legal requirements and Yandex policies.

Ads in this category can't use the smart banner and dynamic ad formats.

Text ads will automatically have the following notice added: “Information about the organizer of the gambling event, participation rules, the duration of the event, how winnings are determined or the maximum amount of winnings, the location of the event, and how prizes are awarded on the advertised site”. For image ads, you need to add this notice yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ad will only be served on specialized sites participating in the YAN.

If you are advertising a specific sporting competition, enter the period when it will run.

Your ads and website should follow all requirements of the law “On advertising”.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

A copy of the gambling activities license. The information in the license must match the information indicated in your ads or on the site.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

Other requirements for websites and ads.