Health and beauty

Ads for health and beauty products can be placed on Yandex Direct with some restrictions:

Your ads must meet the legal requirements of the countries where you want to serve them.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Be careful when designing your ads: if you indicate that your product has a therapeutic effect or mention names of illnesses, then your ad will be moderated in accordance with the rules described in the Medical services section.

Yandex does not display ads related to sensitive subjects, including ads about the treatment of certain severe diseases, dieting, or pregnancy, based on either behavioral targeting or retargeting lists. This is the case even if your ad passed moderation and you set your targeting criteria correctly. Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). If the advertised product or service is classified as "adults only" (including dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives, and other categories), the ad will only be served in search results and on sites with adult content in ad networks.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.