Health and beauty

Ads for health and beauty products can be placed on Yandex.Direct with some restrictions:

Your ads must correspond to the legislation of the countries where you want to serve them.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Pay close attention when putting your ads together: if you indicate that your product has a therapeutic effect or mention names of illnesses, then your ad will be moderated in accordance with the rules described in the Medical services section.

Yandex does not show ads concerning subjects of a personal nature, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and others), the ad will only be served on search.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.