Health and beauty

Ads for health and beauty products can be placed on Yandex.Direct with some restrictions:

Your ads must meet the legal requirements of the countries where you want to serve them.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Pay close attention when putting your ads together: if you indicate that your product has a therapeutic effect or mention names of illnesses, then your ad will be moderated in accordance with the rules described in the Medical services section.

Yandex does not display ads whose subject matter is personal (such as medical-related issues) based on behavioral targeting or retargeting lists. This is the case even if your ad passed moderation and you set your impression criteria correctly. Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and retargeting lists.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and others), the ad will only be served on search.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.