Cosmetics

Ads for cosmetics can be placed on Yandex.Direct.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

Your ads must correspond to the legislation of the countries where you want to serve them.

If your ad and landing page do not indicate that the cosmetics have any medicinal effects, you don't need to submit documents to place ads. In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

Be careful when creating your ads: if you clearly indicate a curative effect of a non-medicinal product (according to its registration certificate or certificate of compliance , your ads will not be cleared for display.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

The set of documents required for ads for specific cosmetics depends on the content of your ad:

  • If your ads indicate that the product has a therapeutic effect, then you must provide the documents listed in the Pharmacies and medicine section in order to place your ads.

  • If the subject of the ad is a cellulite treatment, then it is considered that the ad indicates a medicinal effect. In order to place your ads, you must submit a copy of the declaration of compliance for the cellulite treatment or the documents listed in the Pharmacies and medicine section. Your copy of the registration certificate or certificate of compliance should indicate that the product is a cellulite treatment.

If you are advertising several cosmetic products, and need documents for placement, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medical cosmetics and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.