Baby food
Ads for products included in the diet of a child during its first year of life can be placed in Yandex.Direct. There are restrictions to the advertising of breast milk substitutes in Yandex.Direct. This is related to legal requirements and Yandex policy.
Ads in this category can't use the smart banner or dynamic text ad format.
Your ads must meet the legal requirements of the countries where you want to serve them.
A notice and age category label, such as “Consult a specialist, will automatically be added to your ads. For baby food intended for children 12 months and older”. The text of the notice does not depend on the content of the specific ad and cannot be changed. The age category marker can be changed in the Yandex.Direct interface on the ad campaign page. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notices.
Your ads must meet all requirements of the law “On advertising”. For example, ads must not contain claims about the advantages of artificial baby food or present your products as fully fledged breast milk substitutes.
You cannot advertise breast milk substitutes.
You cannot advertise breast milk substitutes.
For more information about goods and services whose advertising is restricted or forbidden in the Republic of Kazakhstan, see the Rules for Placing Ads on Yandex. Advertising requirements .
You cannot advertise breast milk substitutes.
A notice and age category label, such as “Consult a specialist, will automatically be added to your ads. For baby food intended for children 12 months and older”. The text of the notice does not depend on the content of the specific ad and cannot be changed. The age category marker can be changed in the Yandex.Direct interface on the ad campaign page. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notices.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
