Alcohol products
Advertising alcoholic beverages is restricted on Yandex.Direct. This is due to local legal requirements and Yandex policies.
Ads in this category can't use the smart banner format.
Your ads must meet the legal requirements of the countries where you want to serve them.
Alcoholic beverages can not be advertised.
On Yandex.Direct, you can place ads for spirits that can be purchased at the address of the store that is indicated in the license. You can also place ads for beverages with a low alcohol content. You can not advertise the remote sale of alcoholic beverages.
Your ads and landing page must meet all legal requirements. For example, your ads must not:
- Contain information about the properties, price, or name of the alcoholic beverages types
- Contain images of alcoholic drinks and their packaging
- Use likenesses of people or animals (with the exception of trademarks that contain such images)
- Contain claims about the success or improvement to the physical or mental health of a person who consumes alcoholic beverages
- Create the impression that beer and other beverages with a low alcohol content are harmless, healthy, or quench your thirst
- Encourage people to drink alcoholic beverages or discredit those who choose abstinence
- Contain information about competitions, lotteries, or games that award winners with alcoholic beverages
- Contain information about events where free alcoholic beverages are distributed (with the exception of tastings held for marketing purposes).
According to current laws, advertising intellectual property designations (such as brand names, trademarks, service marks, and geographical indications) is regulated the same way that ads for alcoholic beverages are.
A notice stating that “Excessive alcohol consumption is harmful to your health” will be added to your text ads automatically. The text of the notice does not depend on the content of the specific ad and cannot be changed. For image ads, you must add this notice yourself. More information about notices.
You do not need to submit special documents to place ads for non-alcoholic beer that contains 0.5% or less alcohol by volume. The ad text must indicate that the product is non-alcoholic with an alcohol content of less than 0.5% by volume.
Certain documents must be provided in accordance with the law “On advertising” and Yandex's placement policy.
Copy of the manufacturing license for alcoholic beverages, including an appendix with a list of the products that are manufactured (if available).
Copy of the license for the retail sale of the alcoholic beverages with an appendix where the business addresses are indicated (if available).
Copy of the license for the wholesale trade of alcoholic beverages with an appendix where the business addresses are indicated (if available).
A copy of the certificate of compliance for alcoholic beverages.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
For spirits (drinks with 7% or higher alcohol content by volume), you must submit one of the following documents:
For beverages with a low alcohol content (less than 7% alcohol by volume):
If you are advertising several alcoholic beverages, you must also provide a letter of guarantee stating that you have all the necessary documents. The letter should be drawn up in strict compliance with the Yandex rules.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
Alcoholic beverages can not be advertised.
On Yandex.Direct, you can place ads for alcoholic beverages (including beer) that can be purchased at the address of the store that is indicated in the license. You can not advertise the remote sale of alcoholic beverages.
A notice stating that “Excessive alcohol consumption is harmful to your health” will be added to your text ads automatically. The text of the notice does not depend on the content of the specific ad and cannot be changed. For image ads, you must add this notice yourself. More information about notices.
You do not need to submit special documents to place ads for non-alcoholic beer that contains 0.5% or less alcohol by volume. The ad text must indicate that the product is non-alcoholic with an alcohol content of less than 0.5% by volume.
Certain documents must be provided in accordance with the law “On advertising” and Yandex's placement policy.
Copy of the manufacturing license for alcoholic beverages, including an appendix with a list of the products that are manufactured (if available).
Copy of the license for the retail sale of alcoholic beverages with an appendix where the place of business addresses are indicated along with a list of electronic cash registers and information about them.
A copy of the certificate of compliance for alcoholic beverages.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
You can advertise equipment for producing moonshine without providing documents if your ad text does not mention anything about producing or consuming alcoholic beverages.
If you are advertising several alcoholic beverages, you must also provide a letter of guarantee stating that you have all the necessary documents. The letter should be drawn up in strict compliance with the Yandex rules.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
Alcoholic beverages can not be advertised.
If you still have questions about moderation or your results, write to us.
