Alcohol products

Advertising alcoholic beverages is restricted on Yandex.Direct. This is due to local legal requirements and Yandex policies.

Ads in this category can't use the smart banner and dynamic ad formats.

Your ads must meet the legal requirements of the countries where you want to serve them.

Alcoholic beverages can not be advertised.

Ads for bars, restaurants, pubs, etc., are accepted on the condition that:
  • The objects of advertising are specific establishments and their services.
  • The ad text doesn't mention alcoholic products and/or brands.
  • The name of the establishment is not identical to any alcoholic brand.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.