Medical acids and gases

You can advertise medical acids and gases on Yandex.Direct.

Exception: acids and gases whose sale is not restricted by law such as xenon, nitrogen oxide (dinitrogen oxide), and medical oxygen gas.

Medical acids and gases are considered medicinal products and their ads must follow the guidelines listed in the section Pharmacies and medicine.

Ads in this category can't use the smart banner format.

Text ads will automatically have a notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the medication's registration certificate (not required for medications included in the state register of medications).

  • A copy of the certificate or declaration of compliance for the medication.

  • A copy of the pharmaceutical activity license (details on the landing page must match those in the license).

If you are advertising several gases or acids for medical use, you must also provide a letter of guarantee stating that you have all the required documents. The letter should be drawn up in strict compliance with Yandex's rules.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.