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Analytics for mobile app ads that uses tracking systems

To evaluate the efficiency of mobile app ads and to set up strategies ("Average cost to install app" and “Maximum number of app installs”), it is essential to understand which clicks on the ad resulted in app installs. The app store does not send information on new installs to Yandex.Direct. You can obtain this information through tracking systems.

Tracking systems generate tracking links, which the advertiser should add to the Tracking link field when creating or editing ads. After clicking an ad, the user is redirected to the app store, and this is registered by the tracking system.

After installing and launching the app, information about new installations is sent to the tracking system. The tracking system compares new installations with click-throughs from ads and sends this data to Yandex.Direct to calculate the conversion rate
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Mobile app conversion rate = the ratio of clicks that resulted in users performing key actions to overall clicks. In this case “key actions“ refers to the user installing and launching apps.

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Attention! 

The app needs to be launched within 24 hours after installation in order for it to be factored into the conversion rate. It's not enough to just install the app.

Yandex.Direct supports the following tracking systems: AppMetrica, MobileAppTracking, AppsFlyer, Adjust, Kochava, Flurry.

How to set up a tracking link

To ensure that tracking links work properly:

  1. Tracking links should be created using one of the systems supported by Yandex.Direct.

  2. Tracking links should lead to the app page in the app store. When creating a tracking link in the tracking system, the same link as the link in the Link to app in store field must be used (including link parameters specifying the country and other details).

  3. Tracking system SDKs should be written using the mobile app code. SDK is a software module that sends data about installations and launches to the tracking system.

  4. A Yandex.Direct partner should be selected in the tracking system. In the Adjust tracking system, it is not necessary to select a partner.

How do I create a tracking link?

The tabs below provide information on how to create tracking links within the tracking systems supported by Yandex.Direct.

Attention! If you use another tracking system, you can contact its owner (developer), requesting to have it integrated with Yandex.Direct. Applications to integrate tracking systems with Yandex.Direct are accepted only from owners of these systems through the feedback form. For more information on how Yandex.Direct interacts with tracking systems, please refer to the documentation page.

To create a tracking link in AppMetrica:

  1. Go to the Trackers tab.

  2. Choose the app in the Apps drop-down list. The SDK should already be written using the app code. More information on how to add an SDK.

  3. Choose Yandex.Direct in the Partners drop-down list.

  4. Click .

  5. Insert the tracking link you receive into the ad.

Prescribed url format:

https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={LOGID}

The link must include the click_id={LOGID} parameter.

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={LOGID}&source={source}

For more details, please refer to thehow to use parameters and tags section.

How to create a tracking link in MobileAppTracking:

  1. Please select Integrations from the menu.

  2. Please enter Yandex.Direct in the Search Integrated Partners field.

  3. Click SetupMeasurement URLsCreate a Measurement URL.

  4. Select an app from the Mobile App drop-down list.

  5. Make sure that Yandex.Direct is selected in the Partner line.

  6. Fill in the remaining fields (if necessary).

  7. You will find the tracking link in the Measurement URLs line. Insert it in your ad.

  8. Click Save.

Prescribed url format:

https://182275.measurementapi.com/serve?action=click&publisher_id=182275&site_id=68590&publisher_ref_id={LOGID}

Tracking links must include the publisher_ref_id={LOGID} or ref_id={LOGID} parameter.

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://182275.measurementapi.com/serve?action=click&publisher_id=182275&site_id=68590&publisher_ref_id={LOGID}&source={source}

For more details, please refer to thehow to use parameters and tags section.

If you have any questions about using tracking links, please contact the MobileAppTracking support service. For more information on configuring tracking links, please refer to the MobileAppTracking Help.

How do I create a tracking link in AppsFlyer?

  1. Go to My apps.

  2. Click next to your app's title and select Media Source Configuration.

  3. Enter Yandex.Direct in the Filter field.
  4. Insert the tracking link you receive into the ad.

Prescribed url format:

https://app.appsflyer.com/id520797969?pid=yandexdirect_int&clickid={LOGID}

Tracking links must include the clickid={LOGID} parameter.

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://app.appsflyer.com/id520797969?pid=yandexdirect_int&clickid={LOGID}&source={source}

For more details, please refer to thehow to use parameters and tags section.

If you have any questions about using tracking links, please contact the AppsFlyer support service.

How to create a tracking link in Adjust:

  1. Click Apps.

  2. Click next to your app's title and select NewTrackerCreate Tracker.

  3. Type Yandex.Direct in the line that appears.

  4. A link will appear next to Yandex.Direct. Insert it in your ad.

Prescribed url format:

https://app.adjust.com/z5zypp

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://app.adjust.com/z5zypp?source={source}

For more details, please refer to thehow to use parameters and tags section.

If you have any questions about using tracking links, please contact the Adjust tech support: support@adjust.com.

How to create a tracking link in Kochava:

  1. Create a new campaign for your app (click Create Campaign).

  2. Click New Tier. Select Yandex.Direct from the Publisher drop-down list.

  3. You will find the tracking link in the Tracking URLs field. Insert it in your ad.

  4. Click Save & Close.

Prescribed url format:

https://control.kochava.com/v1/cpi/click?campaign_id=koconversionsdemo174ea19bc63928cd28a296822dc1&network_id=1517&android_id={ANDROID_ID_LC_SH1_HEX}&click_id={LOGID}&device_id={GOOGLE_AID_LC_SH1_HEX}

Tracking links must include theclick_id={LOGID} parameter.

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://control.kochava.com/v1/cpi/click?campaign_id=koconversionsdemo174ea19bc63928cd28a296822dc1&network_id=1517&android_id={ANDROID_ID_LC_SH1_HEX}&click_id={LOGID}&device_id={GOOGLE_AID_LC_SH1_HEX}&source={source}

For more details, please refer to thehow to use parameters and tags section.

If you have any questions about using tracking links, please contact the Kochava support service. To find out more about configuring tracking links, please refer to Kochava Help.

How do I create a tracking link in Flurry?

  1. Select your application in the Applications section.

  2. Click User Acquisition and create a new advertising campaign.

  3. Select Yandex.Direct from the Channel drop-down list.

  4. In the Destination URL line, click . Select Support all traffic in the newly opened window.

  5. Fill in the remaining fields and click Save Campaign.

  6. You will find your tracking link in the newly opened window. Insert it in your ad.

Prescribed url format:

https://ad.apps.fm/_TzU9P7R9RNRfvWQRmteZl5KLoEjTszcQMJsV6-2VnHFDLXitVHB6BlL95nuoNYfLrQbf1mjHV6s505QKrXhSVisT8Dz-3sp2OAoPbqbzkIIknwdpd2EQETZvWR8QaOlyeQsZ53csH9TiR8SNvPKWR2Ij1pKaZmeRbcoAXuWrmU?reqid={LOGID}

Tracking links must include thereqid={LOGID} parameter.

You can transfer various parameters and tags (including UTM tags) in the links. These allow you to monitor various statistics, such as traffic sources:

https://ad.apps.fm/_TzU9P7R9RNRfvWQRmteZl5KLoEjTszcQMJsV6-2VnHFDLXitVHB6BlL95nuoNYfLrQbf1mjHV6s505QKrXhSVisT8Dz-3sp2OAoPbqbzkIIknwdpd2EQETZvWR8QaOlyeQsZ53csH9TiR8SNvPKWR2Ij1pKaZmeRbcoAXuWrmU?reqid={LOGID}&source={source}

For more details, please refer to thehow to use parameters and tags section.

If you have any questions about using tracking links, please contact the Flurry support service: support@flurry.com.

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