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Getting and updating data from the app store

When you create ad groups you need to include a working link to the app in the app store (either the AppStore or Google Play). The system will use the link to get and update data from the app store.

Getting data during ad creation

If you couldn't retrieve additional data from the app store (about icons, ratings, price, number of reviews, etc.), then the ad will only display the data that it was able to get.

Updating data

Ads will be updated automatically within 24 hours if no other actions are undertaken by the advertiser when information about the app is updated in the app store.

  • If the app becomes unavailable in the app store then impressions will be suspended and the advertiser will get a notification by email. When the app is available again, impressions will launch automatically.
  • If the minimum software requirements could not be determined from what was provided by the app store, then the ad will only be displayed on devices running on the version listed in previous versions of the ad.
  • If the minimum OS requirements listed in the app store are higher than what is stated in your ad, the ad will only display on devices with the OS version found in the app store or higher.
  • If you couldn't retrieve additional data from the app store (about icons, ratings, price, number of reviews, etc.), then the ad will only display the data that it was able to get.
  • If your new icon was rejected during moderation, then the ad will display with a previous version of the icon that passed moderation.
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