How to launch a campaign

Step 1. Go to the campaign creation page and make settings

Click Add campaign. Choose Expert mode and select your ad goal: Reach on Yandex services.

Enter the campaign name. Make settings:
  1. Select a product: for each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.
  2. Set the campaign start and end dates. The campaigns are placed strictly by calendar week, so make sure that the campaign starts on Monday and ends on Sunday. The campaign dates can't be after the product validity dates.
  3. Specify the number of impressions you want to get. It must be within the values specified in the product description.
  4. If available, you can change the following parameters:
    • Placement positions: On the desktop or mobile version of the Yandex Home page, or on a new tab page in the browser.
    • Display regions (pick from the list available for the selected product).
  5. Specify the Yandex Metrica tag on your website.
  6. If the campaign meets the Brand Lift criteria, run the Brand Lift survey.
Step 2. Create an ad group.

After the ad campaign is created, the page opens where you can create the mandatory ad group. The default ad group inherits your campaign settings. If available, you can change the user profile. Save the group.

If you need to display custom banners for a narrow audience, add more ad groups. For these groups, set up:

For this group, the specified banners will be displayed in the priority order.

For example, create one more group in addition to your mandatory group. Specify an audience in it: women, 18-36 years old. Upload your set of creatives for this group. After the campaign is launched, this ad will be shown to women of the selected age.
Step 3. Add creatives

Add creatives of any size to the mandatory group: click Add → Upload creatives. Upload an image or HTML5 banner from your computer or choose a previously added banner. You can add any creatives to other ad groups.

Learn more about requirements for HTML5 banners and HTML5 banners with expandable block. The banners must also meet the moderation requirements and formatting requirements:

Specify up to three links to the website. Make sure that the sequential number of the link matches the clickNum parameter value when calling the method homeExpandableDesktopBannerAPI.clickAndClose(clickNum) from the banner code.

Step 4. Enter a Yandex Audience pixel and impression tag
You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous identifiers of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Create a campaign with a fixed CPM

Ad moderation and launching a campaign

After you create your ads, they are checked for compliance with the design requirements and moderation rules: In order to pass moderation, also make sure that you have enough funds on your shared account to pay for placement. If you can't deposit the total amount in full now, write to your Manager at Yandex.

On the campaign page, click  → Send to moderation and confirm that you agree with the terms of ad placement on Yandex. It usually takes the moderators a few hours to review ads.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Attention. The campaign must have a mandatory group. The creatives must be approved by moderators. Ad impressions won't start otherwise.

Your ads will begin displaying as soon as Yandex receives your payment. It may take up to one day to activate impressions, regardless of the launch method.

You can check the campaign status in the Status column. To set up the column display, click Columns on the campaign page.