Campaigns with fixed CPM

Banner under the search bar^β

A display banner under the search bar is placed on the desktop and mobile versions of the ya.ru page, the new tab page of Yandex Browser for desktop, and on the Yandex Advertising Network sites. It will help you quickly increase brand awareness and ad recall.

• For PCs and tablets
• On mobile devices

Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, PNG formats.

Technical requirements

Requirements for the banner design

• On the ya.ru page
• On a new tab page

Upload a 640 × 134 horizontal banner in GIF, JPEG, or PNG format.

Technical requirements

Requirements for the banner design

Premium banner in search results^β

Your banner will be seen by the extensive Yandex Search audience in the right column of the search results. This will enable you to reach up to 85 million unique users. The format covers queries across popular categories, such as entertainment, finance, and cars, without competing with your performance ads.

Technical requirements

Design requirements

Mini banner in search results^β

Mini banner in search results is more affordable compared to the premium banner, but has demonstrated high effectiveness. The format is served in the right column of the search results and doesn't compete with performance ads.

Technical requirements

Design requirements

Video banner in search results ^β

Video banner in search results is the first video display format introduced to Yandex Search. These banners will help you engage even more users thanks to the autoplay feature and boost your brand's metrics.

Technical requirements

Premium billboard^β

Banners in display format are placed in desktop and mobile versions of Yandex services, such as Yandex Video, Yandex Images, Yandex Music, Kinopoisk, Yandex TV Program, Auto.ru, Edadeal, and more, as well as on YAN partner sites. The billboard is placed in the header of the service's page and accommodates the entire screen width.

Technical requirements

Design requirements

Video

With video ads in Yandex Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales. Many placement options and formats can help you solve a variety of tasks.

• Brand awareness video ads in Yandex Video Network
• Multi-roll in the Kinopoisk player

Serving video ads on sites and mobile apps of the Yandex Media Network, as well as sites and mobile apps of Yandex Advertising Network partners, in different formats: multi-roll, InStream, OutStream, and Interstitial videos. Learn more about placement options.

Multi-roll ads are played before or after a video in the player on Kinopoisk, the biggest Russian-language portal about movies and shows. The ad can be 15 or 30 seconds long and placed on Kinopoisk presence sites (Kinopoisk, Yandex Afisha, Yandex TV Program, Yandex Video, and other Yandex services). Learn more about placement options.

Technical requirements

Audio ads

Audio clips are played between music tracks and podcasts on the desktop and mobile versions of Yandex Radio and Yandex Music for users who don't have a subscription, as well as on Yandex partner sites.

Upload an audio file in MP3, WAV, or M4A format with a duration from 5 to 30 seconds.

Awareness advertising on Yandex services

• Games
• Weather
• Yandex Afisha
• Kinopoisk
• Yandex Music
• TV Program
• Auto.ru
• Yandex Maps

Placing banners on Yandex Games is included in the packaged ad placement on Yandex services. Banners on these ad platforms reach a wide audience with a wide range of interests.

Requirements for a banner on Yandex services

Placing banners on Yandex Weather is included in the packaged ad placement on Yandex services. Banners on these ad platforms reach a wide audience with a wide range of interests.

Requirements for a banner on Yandex services

Placing banners on Yandex Afisha is included in the packaged ad placement on Funtech. Banners on these ad platforms reach a wide audience with a wide range of interests.

Requirements for banners on Funtech

Placing banners on Kinopoisk is included in the packaged ad placement on Funtech. Banners on these ad platforms reach a wide audience with a wide range of interests.

Moreover, page branding is available: this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.

Technical requirements

Requirements for banners on Funtech

Placing banners on Yandex Music is included in the packaged ad placement on Funtech. Banners on these ad platforms reach a wide audience with a wide range of interests.

Technical requirements

Requirements for banners on Funtech

Placing banners on TV Program is included in the packaged ad placement on Funtech. Banners on these ad platforms reach a wide audience with a wide range of interests.

Technical requirements

Requirements for banners on Funtech

Auto.ru is a leading portal for car classifieds in the Russian internet segment.

Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.

Technical requirements

Requirements for advertising materials on Auto.ru

Yandex Maps is a service that helps users navigate their city. It solves the everyday questions of millions of users every month. The main audience of Yandex Maps is men and women of various ages and interests who often move around the city: running errands, going to the movies, theaters, and restaurants, or meeting family and friends.

Technical requirements

Requirements for banners placed on Yandex Maps

Learn more about the placement features and formats.