Campaigns with fixed CPM

You can use the new Yandex.Direct interface to create and manage ad campaigns with a fixed CPM. You can place a banner on the desktop and mobile versions of the Yandex Home page and on a new tab page in the browser.

  1. Banner on the Yandex Home page
  2. Video
  3. Audio ads

Banner on the Yandex Home page

Yandex is the most popular search engine in Russia. Millions of users will see your banner on the Yandex Home page. You will improve brand awareness, increase loyalty and interest in your brand.

Upload a horizontal 1456 × 180 banner in HTML5, GIF, JPEG, or PNG format.

Technical requirements

Banner design requirements for the Yandex Home page

Video

With video ads in Yandex.Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales.

Upload videos in MP4, WebM, MOV, QT, FLV, or AVI format with a length of 6 to 60 seconds.

Technical requirements

Audio ads

Audio clips are played between music tracks on Yandex.Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription, and on Yandex partner sites.

Upload an audio file in MP3, WAV, or M4A format with a duration from 5 to 30 seconds.