Instructional video: Video extensions
Instructional video: Video extensions
Video extensions turn your Text & Image Ads into short videos (10-15 seconds). You can record your own video clip or find an appropriate stock video and upload it to Ad builder. Then we will add your ad title, text, and link to it so that you get unique creative for video network impressions. As with all Yandex.Direct ads, you only pay for clicks.
Ads with video extensions are served in ad networks (in InPage and InStream blocks). You can skip the video extension after 3 seconds in InStream blocks. In InPage blocks, sound begins when the pointer is on the video.
Types of video extensions
Upload your video clip to Ad builder and use a template with minimal text used as subtitles. The frequency of impressions for your own videoclips is not limited and the more frequent they display, the better your audience coverage. Our data shows that using a unique video clip may increase your conversion rate for video extensions by 38%.
Select a background video clip from Ad builder that matches the main subject of your ad. Our data shows that these types of videos have twice as many conversions compared to videos with a neutral subject.
It's possible that several advertisers may choose the same video background. If they have the same impression criteria, subject, and target audience, impressions for video extension ads that use the same video clips will be distributed among users.
For example, if a user saw an ad from the first advertiser, that video clip will be linked to that advertiser for 30 days. When the user sees the second advertiser's ad, it will have a different video in the background. The system will change the video's "owner" if the first advertiser pauses their ad or changes the background video.
To increase your audience reach, create multiple video ads with different background videos or use a unique video clip.
The system will automatically create an animation out of the image you upload.
Video extensions are not shown by default if they must contain legal information according to law and Yandex rules. Instead, you will need to create a video extension in Ad Builder and add the required information to it. Learn more about legal information in video extensions.
How to add a video extension
Video extensions are added in the Text & Image Ads and Ads for mobile apps campaigns.
To create a video extension in Ad Builder, go to Images and videos in the ad editing page and click +.
You can create and add video extensions to multiple ads simultaneously by using multi-editing to make mass changes.
If you delete a video extension you created or the video doesn't pass moderation, a default video extension will display in its place.
If your ad campaign uses video extensions, you must enable ad network impressions in your strategy settings. You can serve ads according to keywords and retargeting lists. The theme of the background video clip is not taken into account. Bids for clicks on ads should not be less than the minimum value.
An ad can be served both with and without a video extension.
Group campaign management
Each video extension you create will get a unique ID that you can see in the Ad builder.
Video extensions can be added, changed, or deleted in batches by ID:
The statistics can help you evaluate how your video extension ads are performing. Compare overall campaign data to find out how video extensions have influenced your conversion rate, how your goal cost has changed, or what your CPC with the new creative is. Compare how your video extensions perform on various sites using the Sites cross section in the Report Wizard.
On various network sites, your ad may be served in different formats: with video extensions or images. In the Report Wizard, you can use the Formats cross section to compare CTR, conversion price, Cost per EC, and other ad performance indicators in various formats.
The system will register an impression for a video extension ad as soon as the first frame of the video displays. A click is registered when the title or button is clicked. If you want to see ads where users clicked on video extensions, go to Cross sections, and choose Ad №, Click position. In Columns, select Clicks. Then filter by and , button.
Learn more about evaluating campaign performance.
You can set bid adjustments to raise or lower your bid when video extension ads are served. The minimum bid with a coefficient is 50% less than the original bid. The maximum bid is equal to the original bid plus 1200%
Bid adjustments can be set in the campaign settings or on the ad group editing page. More information about bid adjustments.