The vCard is a simple tool for boosting the efficiency of your Yandex.Direct ads. It not only makes the ad stand out from the competition, but also helps potential customers reach your company faster. Our research shows that an ad with a vCard helps to attract, on average, up to 12% more visitors to the advertiser's website.
After filling out the contact information for your ad on search, additional elements will be added to it, which will help increase its clickability:
When serving ads in ad networks, an “Address and phone number” link leading to a vCard or an address from a vCard can be added automatically.
One of the main advantages of a vCard is that for all of its effectiveness, it does not require additional expenditures on advertising. A click on a vCard is paid for the same way as a click on an ad.
Even if while viewing a vCard a user went to your site, you still pay for only one click.
Often, when people search for goods or services from a mobile device, they want to place an order there and then. With the help of a vCard, you can handle this "hot" demand effectively: your phone number is displayed in the ad from the vCard, and all the user has to do is tap it to dial your number.
You may fill in a vCard for one ad while creating or editing the ad in the Address and phone number section.
You can create a single vCard for all ads in a campaign in the vCard section when editing the campaign settings.
You can use the vCard Wizard for vCard group management. You can use this tool to:
To go to the vCard Wizard, click the vCards link in the upper left-hand corner of the ad campaign page.