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Configuring dynamic text ad targets

Currently, Dynamic ads are running in the open beta testing mode.

You can use all your site pages or a particular subset of them to generate ads. In the Dynamic text ad target block choose All website pages or Group of pages.

Set up your dynamic text ad targets: enter your page selection rules and set your CPC (for strategies with manual bid management). You can add up to 50 dynamic text ad targets, joined by the “OR” operator.

The selection rules will determine which pages to use and which ones to exclude during ad generation. For each dynamic text ad target, you can set up to 10 rules, joined by the “AND” operator. You can set the following parameters in the selection rules:

  • offer list URL — page with the list of products that you want to advertise. This can be a product category page, a search results page containing answers to a particular query or based on certain set parameters, etc. The page should contain links to other pages with product descriptions.

    For example, if all your travel irons are on the page http://awesomeirons.ru/catalog.php?category_id=123, indicate this page in order to generate ads for each individual iron. The ad link will lead to the page containing information about that particular iron.

    If the list of offers consists of several pages, then it's enough to specify only the first page. The robot will ignore the rest automatically.

  • Product link— the product page address contains/does not contain the specified sequence of characters.

    For example, a page URL with information about the product on your site would look like this: http://www.awesomeirons.ru/irons/rowenta/dw9245 Generate ads only for pages with products of a specific manufacturer: Product linkcontains irons/rowenta/.

  • Page header (<title>) — contains/does not contain the specified sequence of characters.

    For example, you can generate ads based only on products you have on promotion: Page titlecontains"Promotion".

  • Page content— text on the pages contains/does not contain the specified sequence of characters.

    For example, you can generate ads based only on products you have in stock: Page content does not containNot in stock .

    Note. Page content analysis can take some time, so applying this rule can slow down the ad generation process. Instead of this, it's recommended using the rule offer list URL, if your website filters by availability.
  • Domain — the website domain contains/doesn't contain the indicated character sequence. All domain levels are included in the page selection process.

    For example, to generate ads only based only on the subdomain pages moscow.awesomeirons.ru, set the rule: Domaincontainsmoscow.awesomeirons.ru. Subdomains that don't contain the indicated line (for example, novosibirsk.awesomeirons.ru) will be excluded from the ad generation process. If you want to exclude a particular domain, set the following rule: Domaindoesn't contain moscow.awesomeirons.ru.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Up to 10 arguments can be added to a parameter. To do this, click next to the parameter name.

Set the average price

It's recommend that you use one of the automated strategies for dynamic ads. This way, the system will automatically manage ad placements, trying to attract as many targeted click-throughs from ads as possible.

If you employ a strategy with manual bid management, then you can set the CPC for every page group in the Dynamic text ad target block.

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