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Configuring filters

Currently, Dynamic ads are running in the open beta testing mode.

To generate dynamic ads you can use the entire feed or apply filters to choose individual products. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction "OR".

Set the product selection rules

Selection rules determine which products are used or excluded when generating dynamic ads. All products are grouped by specific attributes (category, price, etc.). These attributes are displayed as a tree list or list of criteria. We recommend that advertisers just beginning to work with feeds use the Category tree.

It is convenient to select products within the same category using the feed tree. Select the desired category or sub-category of products in the tree:

In addition, you can specify a range of product prices and vendors, and select only products that are in stock.

It is convenient to select products in the feed with the same parameters by using criteria. This could be, for example, products of a specific brand or price range. The following feed parameters can be specified in criteria:

ParameterDescription

category ID

Product category ID assigned by the advertiser

vendor

Producer

model

Model

URL

Address of page with product

name

Product name

price

Product price

ID

Product ID

adult

This products belongs to the “adult” category:

  • true — yes

  • false — no

age

Age category

currencyId

Currency

country_of_origin

Country of origin

delivery

Delivery by courier:

  • true — yes

  • false — no

description

Product description

downloadable

Product download:

  • true — yes

  • false — no

manufacturer_warranty

Official warranty:

  • true — yes

  • false — no

market_category

Product category on Yandex.Market

oldprice

Old product price

picture

Link to image

pickup

Customer pickup from delivery point:

  • true — yes

  • false — no

sales_notes

Order information

store

Product available in retail stores:

  • true — yes

  • false — no

typePrefix

Product type / category

You can specify up to 10 criteria connected by the operator "AND." You can add several ranges linked with the "OR" operator to a condition. To do this, click . When you select a range, the system will select product offerings with parameters that falls within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Enter the click price

If you employ a strategy with manual bid management, then you can set the CPC in the filter settings.

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