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Creating ads

Currently, Dynamic ads are running in the open beta testing mode.

You can create ads based on a data source or feed. We recommend choosing the feed — a YML file with information about products and services used in Yandex.Market. Feeds make it possible to receive more information about products and more carefully configure selection rules.

To create an ad, follow these steps:

Step 1. Create a campaign

In the Create campaign drop-down menu, select Dynamic ads. Create an ad group and choose a data source Site.

Attention! 

You cannot change the data source after saving the group.

Step 2. Use additional ad parameters

Enter the domain of the site that you want to generate dynamic ads for on the page where you edit ad groups. The site structure must meet the requirements.

Compose a text that will be used for all your ads. You can also add sitelinks, an address, and a telephone number.

The ad heading, landing page URL, display link, and keywords will be generated automatically.

Step 3. Configure dynamic text ad targets

To generate dynamic ads you can use the whole site or separate pages by entering Dynamic text ad targets. More information about dynamic text ad targets.

Step 4. Set a bid

It's recommend that you use one of the automated strategies for dynamic ads. This way, the system will automatically manage ad placements, trying to attract as many targeted click-throughs from ads as possible.

If you employ strategies with manual bid management, then you can set the CPC for every page group in the Dynamic text ad target block.

To create an ad, follow these steps:

Step 1. Upload your feed (product information)

On the “My campaigns” page, click the Feed management link and click the Add feed button in the displayed window. The feed must meet the requirements.

Step 2. Create a campaign

In the Create campaign drop-down menu, select Dynamic ads. Create an ad group and choose the data source Feed.

Attention! 

You cannot change the data source after saving the group.

Step 3. Use additional ad parameters

Select the feed that you want to generate dynamic ads for on the page where you edit ad groups. Compose a text that will be used for all your ads. You can also add sitelinks, an address, and a telephone number.

The ad heading, landing page URL, display link, and keywords will be generated automatically.

Step 4. Configure filters

To generate dynamic ads you can use the entire feed or apply filters to choose individual products. Read more about how to configure filters.

Step 5. Set a bid

It's recommend that you use one of the automated strategies for dynamic ads. This way, the system will automatically manage ad placements, trying to attract as many targeted click-throughs from ads as possible.

If you employ strategies with manual bid management, then you can set the CPC for every page group in the Filters block.

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