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Dynamic ads

Currently, Dynamic ads are running in the open beta testing mode.

Dynamic advertising helps you simplify the process of handling campaigns involving a large number of similar ads. Yandex.Direct will analyze the content of the site or feed and automatically create ads for display in Yandex search. The system always generates ads only for pages with a specific product.

For example, your online store frequently changes its product range and it takes too much time to create new ads and suspend irrelevant ones. You can create a campaign for dynamic ads so that you can automatically generate ads for every item on your site.

Dynamic ads can augment a campaign that also employs the use of regular ads. If your ad campaigns contain regular ads that use a more specific keyword than your respective dynamic ads do, then display priority will be given to the regular (non-dynamic) ads. If a keyword from your regular ad is broader or equal in specificity to the keyword in your dynamic ad, then the ad that's been deemed more effective will be selected for display. The system will use impression and click statistics as well as the CPC and quality coefficient in making this determination.

Restrictions

At present ads are only generated for the following types of products:

  • electronics and accessories

  • appliances

  • industrial equipment

  • clothing

  • furniture

  • gardening supplies

  • sporting goods

  • construction materials

We continue to work on expanding the list of ad subject-matter.

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