A display link is an easy-to-read addition to a site address. It lets users know which page they will visit by clicking on the ad. The length of a display link must be no more than 20 characters (excluding the domain).
Tutorial video: How to set up links in your ads
Display links are shown on Yandex search results pages only on desktop computers. Several formats of Yandex Advertising Network ad blocks also include a display link if they are placed in a block.