Image Ad Builder

The Image Ad Builder helps you create interesting image ads based on pre-existing templates. You can create an unlimited number of images for free.

You don't need any special skills or experience to create images. It will only take you a few minutes to get an image, without needing the help of a professional designer.

How to create images in the Image Ad Builder

To create or edit an image ad, go to the Image section and click AddBuild from a template. Choose one of the template options in the Image Ad Builder that opens. Now you will see the window for creating a set of images.

On the left side of the window, select the image sizes you need. They are all selected by default, so that ads can be shown in as many places as possible.

In the right hand side of the window, choose a background image, a fill color, a frame, and add your main text. You can load a new background image, use a previously loaded one, or choose a ready-made one from the library of images. The visible area of the background image for each size is determined automatically. To change it, go to the Image section and click Crop to. This button shows the size of the background image you are editing. The border color can't match the background (the selected background color or the colors in the uploaded file).

Enter the appropriate information in Age rating, Warning, and Legal information. Note that all information required by legislation and the Yandex ad serving rules must be present on the image, including age restrictions and warnings.

All changes to settings are visible immediately in the preview area. To check the legal information, point the cursor at the icon in the lower-left corner of the image.

When you have finished working with the image, click Create. The images are added to the library.

In the library window, select the set of images you created and add them to an ad group. If you don't want to add all the sizes in the set, click .

A separate image ad will be created for each image in the set. You can add up to 50 ads to a group.

Adding images from the library

You can use your created images in other groups. To do this, go to the Image section, click AddSelect from library, and select the sets of images you want to use.

You can optionally add just a specific size of images from the sets. To do this, choose the sizes you want in the Filter list.


In an ad, you can only replace an image from the Image Ad Builder with an image of the same size that was also created in the Image Ad Builder. You can't replace it with an image that was uploaded from a computer or the internet.

Exporting images

You can export links to all the images that you created in the Image Ad Builder to an XLS file. To do this, click Export list to XLS. You can use these links to add the images to multiple adds at once via XLS/XLSX files.

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