Impressions on ad platforms with adult content

For your Text & Image ads in the unified performance campaign served in the Yandex Advertising Network, you can expand your coverage by reaching platforms that offer adult content. This will increase the effectiveness of your ads in categories like entertainment, news, music, and events.

Adult ads will only be served next to 18+ content.

For ads of other categories, in the advanced ad group settings under Site content type, select how you would like to serve the ads. By default, such ads aren't served next to adult content.

• Show next to any content: If you want to place the ads on any platforms.

• Show only next to adult content: If you want to separately calculate statistics for impressions on the platforms offering adult content or use special creatives in your ads.

Ad platforms offering adult content are Yandex Images and Yandex Video. If you decide to serve your ads on these platforms, make sure that you haven't disabled impressions on them in your campaign settings.

Questions?