Creating and setting up a Yandex Direct campaign
Click Add → Campaign. In the Expert mode tab, select Vertical advertisingβ. Next, choose Finance and insurance.
Promoted product
In the Promoted product section, select the product you want to promote: "Credit cards" or "Cash loans". Each campaign can promote only one product.
Budget and CPA
In the Budget and CPA section, set the following parameters:
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Budget: Your weekly spending limit.
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CPA is the cost per click on the Apply button. The CPA can't be lower than the minimum floor; otherwise, your ads will stop running. If your CPA is lower than the required minimum, a floor hint will appear in the interface. Your manager will notify you in advance if the minimum floor changes.
Geotargeting
Under Geotargeting, select the relevant regions. This ensures that your ads are shown only to people who can benefit from your offer, either because they're located in your selected region or have an interest in it.
You can:
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Under List countries, regions, cities, start typing a region, such as Tula or Kursk, in any format. Or use the region tree.
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Select region on map: if you want to target customers in a specific area.
Integration
Enter API integration parameters:
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API: Provide your API link.
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Client ID: User ID for authorization.
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Client Secret: Authorization key.
API validation may take up to 72 hours.
Launch the campaign.
Once the campaign is running, your integration data is submitted for review. When the review is complete, the campaign status updates to Active.
You can view the promotion results in the Report Wizard and on the Campaigns page. Learn more
Have questions?
Alert
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