Offer retargeting
Offer retargeting supports product ads and catalog pages across all categories. This can be products, cars, real estate, services, or their selections. Users who viewed products or catalogs on your site will see these products and catalogs again in your ads across the Yandex Advertising Network, along with recommended products and catalogs they haven't seen yet. If a user browses catalogs on a site, the system will include into the ad both those catalogs and specific offers from them.
If users interacted with your offers or catalogs in the app, they will only see product ads in the Yandex Advertising Network.
How it works
-
Based on feed
If E-commerce is enabled for the campaign, Yandex Direct will match product
IDs from the feed to the products that the user viewed on your site, and feature the products with theseIDs and recommended products in the feed. More about product IDs.If E-commerce isn't enabled, Yandex Direct will use product page URLs to determine which products the user viewed on your site. Your ads will feature both the feed's products with these URLs and the recommended products.
-
From site or manually
Yandex Direct will analyze product URLs to determine which products the user viewed on your site. Your ads will feature both the products with these URLs and the recommended products.
-
Based on feed
The system will determine which catalogs were viewed on the site by analyzing the catalog URLs. Catalogs from the feed with those URLs will be added to the ads.
-
From site or manually
The system will determine which catalogs were viewed on the site by analyzing the catalog URLs. Catalogs with those URLs will be added to the ads.
Set up impressions
When creating an ad group in a unified performance campaign, enable offer retargeting under Audience segments.
In product campaigns created using the Campaign Wizard, offer retargeting is enabled by default.
Statistics
You can view your campaign statistics in the Report Wizard. To analyze impressions, clicks, conversions, and other metrics of offer retargeting, use the “Impression criteria” cross section. If you're using the new Report Wizard, select the dimension “Type of impression condition”.
Have questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
