Offer retargeting
Offer retargeting supports product ads and catalog pages across all categories. This can be products, cars, real estate, services, or their selections. Users who viewed offers or catalogs on your site will see related content in your Yandex Advertising Network ads. If a user browses catalogs on a site, the system will include into the ad both those catalogs and specific offers from them.
If users interacted with your offers or catalogs in the app, they will only see product ads in the Yandex Advertising Network.
How it works
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Based on feed
If e-commerce is enabled for the campaign, the system will match product
IDs from the feed to the products the user viewed on the site and include them in the ad based on thoseIDs. More about product IDs.If e-commerce isn’t set up, the system will use product page URLs to determine which products the user viewed. Products from the feed that match those URLs will be included in the ads.
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From site or manually
The system will determine which products the site user viewed by tracking product URLs. Products with those URLs will be added to the ads.
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Based on feed
The system will determine which catalogs were viewed on the site by analyzing the catalog URLs. Catalogs from the feed with those URLs will be added to the ads.
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From site or manually
The system will determine which catalogs were viewed on the site by analyzing the catalog URLs. Catalogs with those URLs will be added to the ads.
Set up impressions
In a unified performance campaign, when creating an ad group, enable offer retargeting under Retargeting lists.
In product campaigns created using the Campaign Wizard, offer retargeting is enabled by default.
Statistics
You can view your campaign statistics in the Report Wizard. To analyze impressions, clicks, conversions, and other metrics of offer retargeting, use the “Impression criteria” cross section. If you're using the new Report Wizard, select the dimension “Type of impression condition”.
Questions?
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