Step 1. Create and set up a campaign
To run outdoor ads, create a campaign.
-
Click Add → Campaign.
-
Select Expert mode → Reach campaigns → Outdoor advertisingβ.
-
Enter the campaign name.
-
Specify a link to your site. It will be used only for moderation purposes and won't appear in your promotions.
-
Under Placements, select Showcases, Taxi, or both. To exclude a media source from impressions or get a list of all available media sources, contact us.
-
Set up the strategy parameters.
-
Set up an impression schedule, if needed.
How strategies work
This strategy is designed to maximize OTS over a specified time period without exceeding your budget. The average OTS will be kept to a minimum and won't exceed your set value.
Budget distribution period
Enter a budget distribution period — either a time period or calendar week.
Specified period
Enter start and end dates for the placement period. The maximum period is 90 days. The minimum is one day, not including the day the campaign is set up. The budget is distributed evenly over the period you enter.
To set multiple time periods using different criteria, create separate campaigns.
To extend the period automatically, enable the Renew automatically setting. This ensures you effectively utilize the remaining budget and reach a broader audience. Your period will extend through your campaign's end date or until your budget runs out. With this strategy, the system will aim to distribute your remaining budget every day while factoring in your impression criteria and settings. It will also adhere to your budget limits and the average cost per thousand OTS.
If the Renew automatically setting is disabled, impressions stop once the specified period ends. To continue running the campaign, update its dates and budget.
Note
When making changes, make sure your campaign doesn't stop for more than a day. Otherwise, the strategy will start losing the accumulated statistics used for its optimization.
Strategy budget
Enter your ad budget. The minimum budget is 300 rubles per day.
Your budget spending can be affected by the following factors:
- Switching between strategies.
- Campaign stoppages.
- Changes in time targeting.
Limit the average cost per thousand OTS
You can limit your average cost per thousand OTS. To participate in auctions across all placements, we recommend setting a minimum cost per thousand OTS of at least 58 rubles.
The system will automatically adjust your cost per thousand OTS to maximize impressions at the lowest possible cost. Although the average cost may fluctuate depending on the day, the average cost per thousand OTS over the entire strategy period won't exceed your specified value.
Change the strategy settings
You can adjust your strategy settings at any time, even while the campaign is running. In the editing window, you can change the average CPM, budget, or budget allocation period.
The new settings are applied within 24 hours. If you change the period start date, the automatic strategy is restarted on the specified date.
When you make any changes to the campaign settings, the strategy restarts and start training on new data. This process takes from three to five days.
Alert
Before launching the campaign, you can edit the strategy without restrictions. For active strategies with a set placement period, you can adjust settings no more than three times a day. Each change causes the strategy to restart.
When you change both the period and budget before the current period ends, the average daily expenses are recalculated based on past expenses. If the estimated daily budget decreases under the new settings, impressions are temporarily paused or reduced.
Example
Your campaign had a budget of 100,000 rubles for the ten-day period from February 1 to February 10. The average daily budget was 10,000 rubles. By February 9, you spent 90,000 rubles.
On February 9, you decided to change your settings by extending the period until February 28 (28 days in total) and raising your budget to 200,000 rubles.
With the new settings, the system can spend about 7100 rubles a day. The estimated spending by February 9 with these settings is 64,000 rubles (9 × 7100). Because you already spent 90,000 rubles, the system detects an overspending of 26,000 rubles and suspends impressions for about 3.5 days to align the actual spending with the estimated amount.
If you make changes after your campaign has ended with the old strategy settings, the strategy restarts. In this case, the spending count is reset.
Example
Your campaign had a budget of 100,000 rubles for the ten-day period from February 1 to February 10. The average daily budget was 10,000 rubles. On February 10, the campaign ended because the entire budget was spent.
On February 14, you decided to change your settings by extending the period until February 28 (28 days in total) and setting a budget of 200,000 rubles.
With the new settings, the system can spend 300,000 rubles in total: 100,000 rubles from February 1 to February 10 and 200,000 rubles from February 14 to February 28.
What's next
Previous article
Have questions?
Alert
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.