Yandex.Direct now offers a site monitoring function to notify you of any problems with the availability of your site. It keeps track of your site's availability by requesting your main page and automatically suspends ad impressions in order to avoid wasting your advertising budget. Impressions resume automatically once the site becomes available.
You will receive an email and text message about problems with your site's availability and the suspension of impressions.
How site monitoring works
The monitoring system checks your site availability by requesting your home page. Ads are suspended if the site is unavailable for at least 15 minutes or more. Impressions will resume once the site is restored.
Site availability is checked by a robot with the useragent
Mozilla/5.0 (compatible; YandexMetrika/2.0; +http://yandex.com/bots yabs01). In a number of cases, server settings may prohibit queries from being accepted from unknown browsers, which may lead to false notifications about the site's unavailability.
While checking for site availability, the Yandex.Direct robot may download site pages even if they are prohibited from being indexed in robots.txt or meta tags. The restriction of the
Crawl-delay directive may also be exceeded.
If a site is disabled due to non-payment and a page from the hosting-provider is displayed instead of an error message, then the ads may not be disabled automatically. In this case, the robot considers the site to be functional and doesn't halt ad impressions.
How to activate site monitoring
You can turn on site monitoring on the campaign settings page by checking the stop ads when site is not working box in the Managing impressions section. Users who turn on site monitoring will receive two types of messages:
Ads disabled, site offline.
- Ad impressions reinstated, site restored.
You can additionally sign up for SMS-notifications. You need to specify your mobile number to take advantage of this service. Due to limitations on the length of SMS messages, these notifications do not include the website URL or campaign number.
The monitoring status will be displayed at the very top of the campaigns page. Suspended ads will continue to appear in the Active tab, but will be marked with an exclamation point.