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Mass campaign management tools

A few tools are available to help you work with several Yandex.Direct campaigns at once:

Search campaigns

You can use the Search Campaigns feature if more than one campaign is linked to your username. Search by campaign name and number, start date, comment text, and (if the campaign is serviced by a Yandex manager) manager name.

Group campaign management

To make changes to a number of campaigns simultaneously, firstly tick the boxes next to the relevant campaigns in the My campaigns section. A list of possible options will appear at the bottom of the page. Select the required option then click Apply. The list will only include options that can be applied to at least one campaign. If the required option is not available for some of the campaigns, a warning message will be displayed.

Note that copying campaigns preserves the keywords, negative keywords, ad texts, all settings, bids set, bid adjustments, and vCard information. The CTR and other statistics start from zero after impressions begin for copied campaigns.

“Most important campaigns” filter

You can create a separate list for the campaigns that you work with most often. In the campaign settings you need to tick the “Add to most important” option, or select the Add to most important option on the My campaigns page. A link will then appear on the My campaigns page that you can use to switch between viewing all your campaigns and just your “most important” ones.

The most important campaigns list differentiates between each login, it can therefore be used to visually separate one representative's campaign from another.

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