Select the campaign type that best suits your goals. Where an ad is displayed and what settings you can configure depend on the campaign type.
The following campaign types are available:
Text & Image Ads are used for advertising most goods and services.
Ads for Mobile Apps are used to promote mobile apps.
Dynamic ads are used for automatic ad generation.
A universal ad campaign for advertising most goods and services.
Ads may be displayed in Yandex search results and in the ad networks (YAN and ad exchanges).
Promote your iOS and Android apps using Yandex.Direct.
These ads can only be displayed on devices on which the advertised apps can be installed. Ads may be displayed in Yandex search results and in the ad networks (YAN and ad exchanges).
Specify the link to the app, then add the ad header and text. The icon, price, rating, and specifications will be added automatically. You can also add an image to ads.
More information about Ads for mobile apps.
Dynamic advertising helps you simplify the process of handling campaigns involving a large number of similar ads.
Ads may be displayed in Yandex search results.
Enter the domain of the site that you want to generate dynamic ads for. Compose a text that will be used for all your ads. The ad heading, landing page URL, and keywords will be generated automatically.
More information about dynamic ads.