About Yandex.Direct
Yandex.Direct is a one-stop platform for posting contextual and display advertising that allows you to build a sales funnel and solve marketing tasks at all levels.
You can set up effective communication scenarios with consumers in Yandex.Direct. For example:
- You launch a display campaign so users can get to know your brand
- You target your product ads to people who saw your display banner and users visit your site
- You display smart banners to people who saw your products on your site and then users return to your site later and make purchases.
Tools for businesses
- Use Text & Graphic ads to respond to existing demand. Add images, to make your ads stand out more clearly.
- Set up Yandex.Metrica to track user actions on your site and analyze how effective your ads are.
- Create retargeting conditions based on the Yandex.Metrica data in order to follow up with ads (for instance, show ads to people who added items to their shopping cart but never checked out).
- Upload data from your CRM system to Yandex.Audience to advertise special offers to your customers.
- Use a Yandex.Audience segment and bid adjustmentsto display ads exclusively to your clients and attract new clients to your business.
- Create a Yandex.Audience segment based on location data to serve ads to users who live, work, or are located near you now.
- Create a display campaign targeting your own audience segments to drive demand.
- Create a display campaign to stimulate demand. Add creatives of all available sizes using the Ad Builder. Target an audience based on their current interests to show your ads to potential customers.
- Create Text & Graphic Ads to respond to existing demand. Add images, to make your ads stand out more clearly. Add video extensions to serve ads in the Video Network — you can use a background video from the library.
- Add dynamic ads, which are based on the site pages or your product list and save you from having to manually create and edit ads.
- Set up Yandex.Metrica to track user actions on your site and analyze how effective your ads are.
- Create retargeting conditions based on the Yandex.Metrica data in order to follow up with ads (for instance, show ads to people who added items to their shopping cart but never checked out).
- Add smart banners — interactive banners with dynamic content that can be targeted at users who have viewed products on your site or who are interested in similar products on the network.
- Upload data from your CRM system to Yandex.Audience to advertise special offers to your customers.
- Use a Yandex.Audience segment and bid adjustmentsto display ads exclusively to your clients and attract new clients to your business.
- Create a display campaign to help users form a relationship with your brand. Upload your own creatives or add them using the Ad Builder. Use targeting to cover your whole audience.
- Connect deals to cover your audience on the right sites (when they buy ads through an agency).
- Use Text & Graphic ads to respond to existing demand.
- Add videoclips for impressions in the Video Network.
- Add dynamic ads, which are based on the site pages or your product list and save you from having to manually create and edit ads.
- Add smart banners — interactive banners with dynamic content that can be targeted at users who have viewed products on your site or who are interested in similar products on the network.
Advertising formats
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- Display banner
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- Allows you to segment your audience in detail and combine different types of targeting.
- Carefully checks advertising visibility and protects you from falsification.
- Determines user interests and impression frequency across devices.
Yandex.Direct audience
The Yandex.Direct audience comprises tens of millions of unique users every day. Ads placed in Yandex search results, on Yandex Advertising Network sites and on external networks.
Ads in the ad networks only display on resources with quality content, each of which has passed a multistage moderation.
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