Direct News

Changes to minimum payment amount coming on March 22

We’d like to remind you that as of March 22, the minimum payment amount in Yandex.Direct will increase from 300 RUB / 10 USD / 10 EUR (without VAT) to 1000 RUB / 15 USD / 15 EUR (without VAT). To find out the minimum payment values for other currencies, please consult the table below.

These changes will only affect the minimum payment amount when adding funds to your account balance — minimum CPC and your weekly budget will remain unchanged.

Once the changes take effect, the new minimum amount will be required to:

  • Add to your account in Yandex.Direct.
  • Transfer funds between campaigns.
  • Make deferred payments.
  • Set for the auto top-up feature (available for direct clients with accounts in Russian rubles).
Currency New minimumPrevious minimum
Russian Ruble1000 w/o VAT300 w/o VAT
Ukrainian Hryvnia250 w/o VAT80 w/o VAT
Belorussian Ruble30 w/o VAT9 w/o VAT
Kazakhstani Tenge5000 w/o VAT1300 w/o VAT
Turkish Lira50 w/o VAT17 w/o VAT
US Dollar15 w/o VAT10 w/o VAT
Euro15 w/o VAT10 w/o VAT
Swiss Francs15 w/o VAT10 w/o VAT
Yandex Units15 with VAT10 with VAT