Yandex.Direct can now use YML files with product information to build dynamic ads.
This new way of generating ads offers two advantages:
How to use feeds
To put it simply, a feed is a YML file with information about products and services. Creating one is the same as creating a database about all the products and services you want to advertise. The feed for an electronics store might look something like this.
Yandex.Direct will analyze the file and automatically create dynamic ads with product offerings.
You can use the entire feed to generate dynamic ads, or apply special filters and only choose certain products. Click the +New filter button on the editing ad groups page and add up to 50 selection rules linked with the “OR” operator.
If these settings seem too complicated, you can continue using Yandex.Direct to generate dynamic ads as before, choosing your site as a data source in the campaign settings.
You can visit the help section for more information.