There’s a new way of drawing attention to campaigns with ads for mobile apps: adding images in 16:9 format. This simple trick can help increase the effectiveness of your campaign while decreasing the average installation cost.
Ads with images are displayed to an audience numbering in the millions in the Yandex Advertising Network on tens of thousands of high-quality content sites, mobile phones, and tablets.
Here’s an example of how it can look:
Images complement other elements in ads for mobile apps: icons, ratings, reviews, or a “Download” button. According to Yandex’s own data, this advertising format can lead to a CTR increase of +30% in comparison to ads using the classic text-and-image campaign in Yandex.Direct.
In your mobile app ads, you can use wide-format (16:9) images, for example, related illustrations, screenshots, or logos. More details about image requirements can be found in the help section.
Why use images in ads for mobile apps?
Adding an image is easy: in the interface, users XLS/XLSX files, or using the Yandex.Direct API. This feature will soon be available in Direct Commander.
Further information about working with images in Yandex.Direct can be found in the help section.