Direct News

Shared account for new usernames

From today, the shared account feature will be automatically enabled for all new usernames in Yandex.Direct.

Working with a shared account is simple and convenient, because it means you will not need to pay separately for each campaign, as the funds are automatically distributed equally between them. A shared account takes into account all campaign settings, such as bid restrictions, daily/weekly budgets, and so on.

For usernames that already have campaigns in Yandex.Direct, you can still connect to a shared account manually. More details on how to do this can be read in the Help section.