Manage impressions on mobile devices. Part 2: Mobile Ads
We recently added the option in Direct to separately set bids for impressions on mobile devices. From now on you can select the "mobile" type when creating a new ad, so that the system always gives it priority when serving ads to mobile phones.
In this way, you will be able to enhance your advertising campaign with special ads for the mobile audience: write new texts, select separate landing pages, different illustrations, and sitelinks — anything that accounts for the specifics of this type of traffic and attracts more customers.
- Getting around on smartphones
- Mobile search has become an important stage for many users when choosing goods and services. People use their mobile phones to search for information on offers they have just heard on the radio or TV. They check for addresses of the nearest sales outlets, read reviews on goods they have seen in the supermarket, etc.
- Features of impressions management
- It is important that the ad group contains the regular versions of texts as well as the mobile ones. This will allow the system to distribute traffic between them correctly — display mobile ads on mobile phones and regular ads on desktops — and take into account the specifics of devices when calculating prices. If a group only contains mobile ads, one of them will be displayed on desktops, and the price for positions will be generated for click-throughs from desktop computers.
Mobile ads can be created and edited not only in the Professional Direct interface, but also via Commander, API, as well as bulk export and import in xls or csv format. All details are described in the Help section.