We recently added the option in Direct to separately set bids for impressions on mobile devices. From now on you can select the "mobile" type when creating a new ad, so that the system always gives it priority when serving ads to mobile phones.
In this way, you will be able to enhance your advertising campaign with special ads for the mobile audience: write new texts, select separate landing pages, different illustrations, and sitelinks — anything that accounts for the specifics of this type of traffic and attracts more customers.
Mobile ads can be created and edited not only in the Professional Direct interface, but also via Commander, API, as well as bulk export and import in xls or csv format. All details are described in the Help section.