Direct News

Average ad position in Report Wizard

In Report Wizard you can now access statistics for average ad display positions and ad clicks.

New parameters help you keep track of whether or not your ads are holding onto the coveted positions on the first page of Yandex search results.

In general, the average position value is expressed to the tenths place. For example, the number 2.7 means that your ads usually end up in second or third place in premium placement; likewise, a score of 6.9 means that your ads are usually displayed towards the bottom of the guaranteed placement block.

For more information on average position, please read Help.